Branding

A good Brand should deliver a clear message, provide creditability, connect with customers emotionally and create user loyalty.  All members of the hospitality team need to understand and buy into the Brand Essence and its deliverables.

Brand mapping
Target market
Essence and senses
Attributes, differentiation, relevance, inherent energy
What’s the difference?
Create a narrative
Play ground
Culture
Internal meets external
Engage
Sustainability
Morphing

‘The kind of brand you want to be has to be directly related to the type of guest you want to target and attract to your hotel.’